Solo Practice University® » Marketing

Networking Effectively and Ethically Part 2: The Dreaded Networking Event!

Jaimie Field — Tue, 27 Jun 2017 11:30:40 +0000

Networking is the art and skill of creating relationships and then being able to leverage those relationships into business opportunities. And let me just say that Rainmaking = Relationships. Let's talk about how to do this effectively.

Written by Jaimie Field

Don’t Be a Drip: Stagger Your Marketing Campaign

Jared Correia — Tue, 26 May 2015 12:00:42 +0000

Lawyers and law firms struggle to innovate in areas outside of the substantive practice of law. Worse still, most attorneys neither observe nor capitalize on general business trends, even as their competitors are trying to do so. This applies to several categories of business management, certainly, including marketing, where lawyers frequently over worry themselves into […]

Written by Jared Correia

Solo Practice Marketing: A Constant Effort Yields Results

Scott O'Sullivan — Tue, 08 Jul 2014 12:30:39 +0000

I launched my solo practice in personal injury law six years ago and, looking back, I realize now that I was very fortunate to possess one key interest: marketing. I love it! But I suppose that was preordained because my father owned a car dealership and, from a very young age, I learned the importance […]

Written by Scott O'Sullivan