Based on the fact that solos need to market more and considering the way that potential clients look for service professionals nowadays, the e-book is a logical choice for solos. Writing an e-book provides a solo with an opportunity to display their expertise and build credibility (i.e., credential building) as well as an opportunity to share something of value with their clients and potential clients (i.e., staying top of mind).

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(Update: 12/15/11) As indicated in the text of this post, this attorney chose solo as a side dish but it also served as a plan B should her full-time position change.  Well, thanks to the economy and a change in the dynamics of her employment, she is now practicing full-time as a solo.  Developing a [...]

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Adventures of a Gen Y Solo Practitioner Evangelists: How to Get Others to Market Your Services for You Rachel Rodgers, Esq. The Other 80-20 Rule This week I had the pleasure of sitting in on a fascinating call with Tim Ferriss of Four Hour Work Week fame and Ramit Sethi, author of I Will Teach [...]

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(Written 1/31/11) Seriously.  There is a marketing lesson for solo practitioners in the following story.  Please keep it in the ‘business dress’ context for which it was designed and do read the comments Let me set the stage. We are in the middle of historic snow storms in the Northeast.  Everyone is bundled up for [...]

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We are kicking off a new series of free audio guest lectures at Solo Practice University. These lectures will feature our faculty experts discussing what’s new in their own practice areas or their specific areas of business expertise. The audio series is simply called ‘What’s New?’ We’ll feature a new guest lecture approximately every other [...]

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We are continuing to discuss the major societal and cultural changes coming to a head in 2011 and how your clients are going to be impacted by them.  You can read the first two discussions here and here to catch up. This third post is going to discuss changes in housing, $5.00 & $6.00 gas, [...]

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“If a young man tells his date
she’s intelligent, looks lovely,
and is a great conversationalist,
he’s saying the right things to the right person
and that’s marketing.

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This ‘no competition’ attitude is key to successfully marketing your solo practice. Let me explain.

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The strength of the referral got me into the office. And that’s all a strong referral can do. It is up to the professional to bring the client ‘home’ so to speak.

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I’m going to start a new category/series here at BSP for learning purposes and to facilitate discussion. It’s called ‘ Case Studies’. It will primarily focus on ‘how one gets and loses clients’ which is foundational to marketing – the whole (potential) client experience.

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