Do you think a signed retainer agreement is the beginning or end of your marketing to gain a client? The beginning or end of the ‘sale’? Today we talk about the reality that once a client retains you it is just the beginning of the sales ‘re-cycle’ – the continuing process of re-affirmations that the client made the right choice in selecting you as their attorney. Listen and learn.
Lawyers and law firms struggle to innovate in areas outside of the substantive practice of law. Worse still, most attorneys neither observe nor capitalize on general business trends, even as their competitors are trying to do so. This applies to several categories of business management, certainly, including marketing, where lawyers frequently over worry themselves into […]