Amazon transformed the retail industry by networking small businesses together. It eventually replaced the individuality of each small business with it’s own ‘brand’, Amazon. Eventually, small businesses were able to reduce their overhead further by cutting out their physical real estate, cutting employees and simply marketing and selling their goods through Amazon. This on-demand online company is a ‘networked platform’ and meets the customer where they are. Imagine a network for lawyers that has nothing to do with a commercially branded company, but through bar associations, or through certain law schools or an AmLaw 100 firm. Imagine a network for solos in a given state or region. Imagine a network driven by the lawyers. This is an eye-opening guest lecture which will help you to envision practicing the way you want to practice. Listen and learn.