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May 17, 2010 / Marketing, Social Media
WARNING: If you don't believe in social media for lawyers, or believe it is a passing fad, or don't believe there are lessons for lawyers to be learned from outside the legal profession, or don't like or are offended by highly provocative music videos with powerful societal messages, or all of the above, then don't read (or watch) this post.
May 4, 2010 / Audio, Bloomberg, Guest Lectures
Toby Bloomberg teaches about social media and networking for businesses at Solo Practice University® in a series of Guest Lectures. This is her second lecture recorded on May 4th, 2010. Toby Bloomberg is passionate about helping people (not companies) create initiatives that leverage the power of social media communications to build and nurture “digital corner [...]
Mar 11, 2010 / Guest Bloggers, Social Media
Beyond the usual internet concerns about inadvertently establishing an attorney-client relationship or giving advice on inadequate information, online networking can create ethical risks that might not be readily apparent. This post highlights some ethical risks on four social media sites frequented by lawyers: Facebook, LinkedIn, Twitter and YouTube.
Mar 9, 2010 / Audio, Bloomberg, Guest Lectures
Toby provides guest lectures about social media and networking for businesses at Solo Practice University®. Her first lecture was recorded March 9, 2010. Combining over 15-years of traditional strategic marketing and with the lessons learned from her adventures in over 8 years with social media, Toby’s company, Bloomberg Marketing/Diva Marketing, helps (the people in) organizations join [...]
Jan 18, 2010 / Marketing, Social Media
One thing my mother always told me, "The day a hand with a fist full of money comes through the telephone is the day you can stop meeting people in person to close a sale and just hang out on the phone."
Oct 19, 2009 / Marketing, Social Media
In a nutshell, there is a segment of the online population that uses social media as a core navigation and information discovery tool — roughly 18 percent of users see it as core to finding new information.
Sep 27, 2009 / Client Relations, Social Media, Solo & Small Firm Practice
If you cannot live off the value you create for your clients, your practice will not…and SHOULD NOT…. survive.
Jun 29, 2009 / Social Media
Online reputation comes in many forms and this includes not just who you are following on Twitter, but who you are permitting to follow you. It remains a form a marketing in a more subtle way.
Feb 18, 2009 / Social Media
The internet truly scares those who haven't learned how to use it beyond searching for a bookstore on Google. They understand it is about providing education to attract clients, something a yellow page ad can't do. And their goal is to attract clients, not entertain the masses with their witticisms or criticisms and sensational posts to drive traffic. They are the ones who seek out blogging and social media sherpas.
Jan 28, 2009 / Social Media
This post is not meant to tell you how you should use Twitter or whether you should even like Twitter. But it is a post about how I use Twitter and why I choose to use it the way I do as well as some overall observations.
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