Solo Practice University® » Bloomberg

Audio: Social Media & Networking For Businesses (Part 3)

Susan Cartier Liebel — Fri, 08 Apr 2011 11:30:25 +0000

Toby Bloomberg teaches about social media and networking for businesses at Solo Practice University® in a series of Guest Lectures. This lecture was recorded February, 2011.

You can listen to her previous guest lectures here (Part 1) and here (Part 2).

Toby Bloomberg is passionate about helping people (not companies) create initiatives that leverage the power of social media communications to build and nurture “digital corner grocery store relationships.” From 2004, when she chaired AMA’s first Hot Topic on social media/blogs, Toby has been speaking, teaching and consulting on the topic at conferences for organizations such as BlogHer, PRSA, BlogWorldExpo, M/A/R/C, Chick-Fil-A, CDC, Cox Communications, American Marketing Association and Purina .. and now Solo Practice University.

Her blog Diva Marketing was acknowledged by Forbes as one of the 20 Best Marketing and Social Media Blogs By Women and recently voted one of the 10 Best Social Media Blogs by the Social Media Examiner.

Toby is an acknowledged leader in the social media marketing industry and has been profiled in several books on the subject including Naked Conversations, Now Is Gone, Twitterville and The Digital Handshake. She has been quoted in BusinessWeek, Wall Street Journal, Entrepreneur, MSNBC, Atlanta Journal-Constitution and Atlanta Business Chronicle.

Her media credits include articles about marketing and social media published in Marketing News, Portland Business Journal, Impact (India publication), L’actualite Alimentaire (Canada publication), WEMagazine, RevenueToday and Atlanta Business-to-Business. She has been quoted about social media marketing in various publications including INC magazine, BusinessWeek, Wall Street Journal and Atlanta Journal-Constitution, Entrepreneur.com, MSNBC and the Atlanta Business Chronicle.

She serves on the boards of the Atlanta Interactive Marketing Association, the social media communities Savvy Auntie, Field Trips With Sue and Divine Caroline; as well as the non-profit organization Children's Advocacy Centers of Georgia.

She was an adjunct professor at Goizueta School of Business at Emory University where she taught an innovative course on management consulting.. She holds a degree from Emerson College and has performed post-baccalaureate studies in marketing and management at Emory University.

She is a Yankee from Boston living in the South with her YouTube “rock star” Westie pup Max, who occasionally finds his way into Diva Marketing.

The audio is approximately 60 minutes. Listen directly below.

Toby & Susan discuss Social Media Today

[NOTE] You can listen to her previous guest lectures here (Part 1) and here (Part 2).

Written by Susan Cartier Liebel

Audio: Social Media and Networking for Businesses (Part 2)

Susan Cartier Liebel — Tue, 04 May 2010 15:00:03 +0000

Toby Bloomberg teaches about social media and networking for businesses at Solo Practice University® in a series of Guest Lectures. This is her second lecture recorded on May 4th, 2010.

She is a Yankee from Boston living in the South with her YouTube “rock star” Westie pup Max, who occasionally finds his way into Diva Marketing.

The audio is approximately 78 minutes. Listen directly below.

Social Media and Networking for Businesses (Part 2)

[NOTE] Click here to listen to Part 1.

Written by Susan Cartier Liebel

Audio: Social Media and Networking for Businesses (Part 1)

Susan Cartier Liebel — Tue, 09 Mar 2010 13:00:42 +0000

Toby provides guest lectures about social media and networking for businesses at Solo Practice University®. Her first lecture was recorded March 9, 2010.

Combining over 15-years of traditional strategic marketing and with the lessons learned from her adventures in over 8 years with social media, Toby’s company, Bloomberg Marketing/Diva Marketing, helps (the people in) organizations join the new conversation, from blogs, to social networking to widgets to blogger relations and beyond … without getting blown-up.

One of her passions is helping marketers “get” the benefits of social media so it’s not a surprise that you can find Toby speaking and consulting on the topic at conferences and for organizations such as 3M, M/A/R/C, GourmetStation, American Marketing Association, PRSA, New Communications Forum, Blog World, Theraplex, BlogWorld, Cox Communications, Purina and BlogHer.

Toby’s blog, Diva Marketing, is one of the highest ranked marketing blogs in the world according to the Ad Age Power 150. Launched in 2004, Diva Marketing was one of the first “blog brands” and Toby is frequently referred to as the “social media marketing diva."

Toby is also an adjunct professor at Goizueta School of Business at Emory University where she teaches an innovative course on management consulting.

Her media credits include articles about marketing and social media published in Marketing News, Portland Business Journal, Impact (India publication), L’actualite Alimentaire (Canada publication)

WEMagazine, RevenueToday and Atlanta Business-to-Business. She has been quoted about blogs in various publications including INC magazine, BusinessWeek, Wall Street Journal and Atlanta Journal-Constitution, Entrepneur.com, MSNBC and the Atlanta Business Chronicle.

She is profiled in the best selling book about how blogs are changing business communications, Naked Conversations, and in the book Now Is Gone; her Blogger Stories blog is included in the book Clear Blogging.

Toby serves on the boards of the Atlanta Interactive Marketing Association, International Blogger and New Media Association, as well as, the social media communities Savvy Auntie and Divine Caroline. She holds a degree from Emerson College and has performed post-baccalaureate studies in marketing and management at Emory University.

She is a Yankee from Boston living in the South with her YouTube “rock star” Westie pup Max, who occasionally finds his way into Diva Marketing.

The audio is approximately 75 minutes.

Social Media and Networking for Businesses (Part 1)

[UPDATE] Toby posted a second guest lecture. Click here to listen.

[UPDATE:] Toby posted a third guest lecture. Click here to listen.

Written by Susan Cartier Liebel