How Do You Work With Reporters? With A Little Common Sense and Methodology.

We’ve all been told it is good practice to have a relationship with reporters (and they are increasingly being pushed to scour the universe for content). Therefore, it’s key to your marketing and credibility-building activities to develop these relationships but it’s not always easy.  As much as reporters may want what you have to offer […]

Reality Check 2014 (Part 2): 10 Ways To Get and Keep Good Clients

In Reality Check Part 1: In 2014 Your Clients Won’t Be Able to Afford Your Services, we discussed the state of your clients’ income and why they won’t necessarily be able to afford your services. But telling you what they can’t afford isn’t going to help your legal business in 2014 and beyond.  We also […]

5 Steps to Creating an Impressive LinkedIn Profile

This post was written by Vicki Voisin and has been reprinted with permission. Vicki Voisin, “The Paralegal Mentor”, delivers simple strategies for paralegals and other professionals to create success and satisfaction by setting goals and determining the direction they will take their careers. Vicki spotlights resources, organizational tips, ethics issues, and other areas of continuing […]

Digital Asset Management – Guest Lecture with Deborah Gonzalez

Everyone dies.  Often unexpectedly. But there is power in dead hands.  We are the country with the greatest control of our assets after death.  However, most never consider, let alone manage, their digital legacy.  How do we handle, bequeath (or destroy), our digital immortality from medical information to our life story on facebook?  This is […]

Hurricane Sandy Proves You Can No Longer Avoid Social Media for Business

Hurricane Sandy has taught us a lot about the role of social media. Yes, we heard how in another country it helped foment a  revolution. One person’s query on Twitter tipped the world off that the assault on Bin Laden’s compound was in process. One person’s Facebook post that he’d been arrested in a foreign country got him help from the […]