Shouting Into the Wind – How Not to Market Your Solo/Small Firm

Marketing is job #1 for small firm attorneys and solos. It’s a simple equation: no marketing = no clients, and no clients = no firm. But, quite frankly, marketing can really suck.

There’s a cacophony of BigLaw websites, advertising, and social media drowning out small firm voices. And then there are about a million new small firm sites every single day. Not to mention that referrals from other lawyers and professionals can be tough to come by when everyone knows an attorney or ten who do what you do. And don’t forget the do-it-yourself options like LegalZoom and Findlaw.

How do you make yourself heard amongst all that noise? There’s no point shouting into the wind. You can’t make yourself louder than everyone else, so don’t bother trying.

Software for Fighting Email Overload

I started to call this post “Software for Conquering Email Overload.” Then I decided that was a unicorn. There is no such thing as “conquering” our email. Perhaps all we can do is attack it and hope to live to fight another day. To that end, I’ll describe what I do to tame my inbox. I’m providing some links for your convenience, but they are not affiliate links and I do not receive any compensation or benefits for mentioning the products I use.

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