Apr 30, 2012 in Demographic/Economic Trends, Marketing
Quite often we ask ourselves how we can create a niche, how to be different, how to truly carve out a unique subset of a practice area to call our own and then get known for that area. I always like to follow demographic changes and economic changes to see what can be done. Well, [...]
Apr 16, 2012 in Announcements, Marketing, Solo & Small Firm Practice
This is a very common question a new lawyer asks. The thought process goes something like this: 1. I want to get the (any) client in the door. 2. Everyone else gives a free initial consultation, I think?. 3. I’m too afraid to charge for a consultation because the potential client won’t come in. 4. [...]
Apr 12, 2012 in Marketing
My son and I are a frenzied fans of the show ‘Chopped’ on the Food Network. In brief, in every episode four chefs come together in a cooking competition before a panel of judges. In progressive elimination segments the chefs are each given the same basket of four basic ingredients which they must combine to produce [...]
Apr 3, 2012 in Client Relations, Marketing
Last year when Hurricane Irene hit we had two 80 foot trees uproot and come crashing down completely destroying our deck. While our home had just superficial damage the loss of the deck remained a very significant financial repair. We immediately called our neighbor because the previous year we had watched their builder construct a [...]
Mar 5, 2012 in Marketing
You’ve all had experiences where you rave about someone or something. Have you ever stopped to analyze why you are raving? My readers know I often like to write about personal experiences to make a point translatable to your practice. Today is no different. I recently had to purchase another router so I could continue [...]
Feb 27, 2012 in Demographic/Economic Trends, Marketing, Solo & Small Firm Practice
First, this is not a political post. I will be laying out facts and projections. The goal is for you to use the information (or not) when thinking about the (very near) future of your law practice. Period. I am a Gleek. I admit it. And never was I more Gleeky than the week Ricky [...]
Feb 21, 2012 in Guest Bloggers, Marketing, Solo & Small Firm Practice
If you search the Internet you’ll see nearly a million hits for “lawyer elevator pitches”. The elevator pitch is an introduction of who you are and what you do. It’s your chance to make a good first impression. The elevator pitch of course doesn’t happen all that much in elevators, rather it happens at all [...]
Feb 16, 2012 in Guest Bloggers, Marketing, Solo & Small Firm Practice
I previously blogged about the results one lawyer obtained when he promoted his law practice using Groupon. That post generated a number of informative comments which I recommend reading. Before rushing off to get an advisory opinion on the permissibility of daily deal advertising in your state, however, make sure you understand how the process [...]
Jan 30, 2012 in Marketing, You Ask...I Answer
Question: Susan, I can think of no better person to settle this debate than you. Recently, I was in a law practice course and it was suggested that solos put their pictures on their business cards –like real estate agents commonly do, and make them “glossy.” Some say this is sort of unprofessional –again, like [...]
Jan 23, 2012 in Marketing
Last week someone I know sent me an e-mail and asked if I was following the hashtagged conversation #MPF12. I guess it was a marketing convention in Miami. I wasn’t following it; didn’t know about it. But the thrust of this lawyer’s concern was as he watched the tweets he was appalled as what he [...]
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