Legal Zoom, Rocket Lawyer – We Fear What We Don’t Understand and To Our Detriment

(Please note: the factual information presented is from disparate sources including presentations I’ve attended, personal conversations with employees from branded networks, independent sources, and my own research over the last two years. SPU is not affiliated with any branded network) Intriguing title, I know. However, I learned a lot recently from the proverbial horses’ mouths.  Most any lawyer I […]

Marketing Tip Of The Week – Zazzle ‘Em

Recently, I had the pleasure of spending an entire afternoon with one of my faculty, Deborah Gonzalez. While we were at lunch she went to check her iPhone and I saw her law firm’s logo emblazoned on her iPhone hard plastic protector.  Naturally, I asked her where she got it and she told me Zazzle.com. […]

Hurricane Sandy Proves You Can No Longer Avoid Social Media for Business

Hurricane Sandy has taught us a lot about the role of social media. Yes, we heard how in another country it helped foment a  revolution. One person’s query on Twitter tipped the world off that the assault on Bin Laden’s compound was in process. One person’s Facebook post that he’d been arrested in a foreign country got him help from the […]