Marketing Tip Of The Week – Zazzle ‘Em

Recently, I had the pleasure of spending an entire afternoon with one of my faculty, Deborah Gonzalez. While we were at lunch she went to check her iPhone and I saw her law firm’s logo emblazoned on her iPhone hard plastic protector.  Naturally, I asked her where she got it and she told me Zazzle.com. […]

Hurricane Sandy Proves You Can No Longer Avoid Social Media for Business

Hurricane Sandy has taught us a lot about the role of social media. Yes, we heard how in another country it helped foment a  revolution. One person’s query on Twitter tipped the world off that the assault on Bin Laden’s compound was in process. One person’s Facebook post that he’d been arrested in a foreign country got him help from the […]