The number of people going to the web first before asking for a recommendation from someone they trust is increasing. Once they are online searching they continue to do their research before they decide who to call. Your website may not be doing you any favors if it’s not been optimized to work properly by 2015 standards. Find out how you can improve your website before it ceases to function for you in any meaningful way.
We all want to be champions: the best of the best, a warrior who has defeated all challengers. But that’s not really possible. What we really need are people who will champion us to others.
Do you understand the financial power of building lawyer networks for referrals? Do you understand the importance of being a traffic hub for business, even legal matters you don’t handle? Do you know how to talk with other professionals to garner referrals? Referrals for many lawyers are their lifeblood, a way to keep the pipeline filled with clients to serve. Jared and I discuss the importance of referrals in this guest lecture and we’d love for you to listen and learn.
Many lawyers don’t understand why they are perceived as better (or worse) than the next lawyer, what their true value is to the client and why they are (or are not) worth their fee. And if they don’t know, how are potential clients to know? And when clients don’t know why a lawyer is worth their fee, they will shop on price. Period.
Lawyers and law firms struggle to innovate in areas outside of the substantive practice of law. Worse still, most attorneys neither observe nor capitalize on general business trends, even as their competitors are trying to do so. This applies to several categories of business management, certainly, including marketing, where lawyers frequently over worry themselves into […]
This guest post was written by Michael J. Palumbo. I am so happy Attorney Palumbo reached out to us because he is going to cover a subject nobody wants to discuss – Sales. Yes. That nasty little word no lawyer wants to acknowledge but is critical to the success of your practice. This article is […]
“Yelp is the most commonly used site to search for attorney reviews online—58 percent of respondents in our sample said it was the first place they turn. It’s also the website that 61 percent of users view as the most trustworthy.”
Let’s face it. Law Practice Management Solutions are springing up like weeds in an unkempt garden. It’s getting harder to separate the pernicious weeds from the serious bloomers and it’s no wonder; law practice management solutions are becoming a mandatory part of law practice in terms of cost effectiveness, efficiency and meeting client demand. Here are our thoughts to guide you in your selection of this important practice tool.
You may have considered speaking as part of your marketing strategy but were not really sure how to go about it. More likely you are afraid you won’t be an effective speaker. Well, we found THE best experts on this subject who not only know the value of speaking to increase business but can also teach you how to actually present. You will learn to not only speak well and energize your audience, but to speak effectively. Speaking effectively means converting your audience into clients and/or great referral sources.