Aug 28, 2012 in Guest Bloggers, Inspiration, Marketing, Savvy Solos, Solo & Small Firm Practice
This week, my daughter will start Kindergarten. It seems hard to believe that we are here already, but that is the story of life. She is growing and learning and she is ready to take this next step. My daughter is everything a four year old should be: precocious, curious, imaginative, and so full of energy. [...]
Aug 7, 2012 in Demographic/Economic Trends, Marketing, Solo & Small Firm Practice
Using this information may help you with your targeted marketing efforts, allow you to focus in on areas, to dig deeper in areas you may not have considered. Always pay attention in a global way as to what is really going on and then get specific in your approach. [Source: U.S. Census Bureau]
Jul 30, 2012 in Guest Bloggers, Marketing, Savvy Solos, Solo & Small Firm Practice
Lately I have been doing as much business consulting as actual law practice. I find that this is due, in large part, to the type of clients that hire me. While I work with a number of traditional Mom & Pop business owners, I also work with a LOT of technologically savvy young entrepreneurs. They [...]
Jun 18, 2012 in Marketing, Social Media, Solo & Small Firm Practice
Business, as in life, revolves around the relationships we cultivate. The give and take we enjoy. If we choose our relationships with great care, nurture and cultivate them, then these relationships have the ability to impact our professional and personal future and can profoundly determine the course of our professional lives. It’s also said that [...]
Jun 11, 2012 in Announcements, Marketing
In marketing most already understand the incredible value and power there is in getting a referral from someone who knows you and trusts you versus a cold call from a stand alone advertisement such as the yellow pages or a TV ad. Marketing professionals encourage you to cultivate the people who already have some type of relationship with [...]
May 22, 2012 in Announcements, Marketing, Social Media, Solo & Small Firm Practice
With so much social media hype these past couple of years, sometimes I think the reasons for taking the time to blog have been lost. We are inundated by Twitter feeds, Facebook streams, Pinterest Boards and we forget that all this great content we are consuming was created by someone else, someone else who continues [...]
May 17, 2012 in Guest Bloggers, Marketing, Social Media, Solo & Small Firm Practice
Recently I gave a speech to over 500 human resource professionals on the use of social media in the workplace. I started the speech by asking how many of the attendees had an account for LinkedIn, Facebook and Twitter. Overwhelmingly the majority of the audience indicated they had both Facebook and LinkedIn accounts. Less than [...]
May 15, 2012 in Marketing
QR codes are all the rage. More than 20 million mobile phone users used QR codes in the last quarter of 2011. And mobile user searches on the internet have been growing exponentially. QR Code is Quick Response Code – a bar code which can bring you to a designated internet location or QR Codes can be programmed [...]
May 14, 2012 in Marketing, Social Media
I know. Blogging, Twitter, Facebook, YouTube, now Pinterest. Can you handle yet another distraction? Well, when you first heard about blogging it was just for people journaling about their everyday problems…until it wasn’t. When you first heard about Facebook you thought it was just for your teenagers….until it wasn’t. When you first heard about YouTube [...]
May 7, 2012 in Client Relations, Demographic/Economic Trends, Marketing, Solo & Small Firm Practice
John Jantsch wrote a terrific piece a few years ago called “7 Time-Tested Ways to Dig Out From a Recession”. My position, however, is a little different. You should be doing these things ALL THE TIME. While you can read all seven ideas on John’s great site, I’m going to highlight numbers three, six and [...]
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