I don’t know about you but one of the biggest killers of my productivity is constant disruptions. We can blame it on our poor time management skills or our addictive behavior when it comes to obsessively checking emails or the delusion we are gifted multi-taskers. But at the end of the day, productivity suffers and this means your profits suffer.
Have you ever heard the advice, “Never eat lunch alone?” That’s what they teach sales people who need to schmooze clients and referral sources in order to get new business. It’s not bad advice, but it is woefully incomplete.
It is not enough to simply go to lunch with people you like and call it networking. It’s not enough to show up at chamber of commerce meetings, bar association luncheons, and networking happy hours. In the world of networking, the “work” piece is the important part. This is how I get clients.
Amazon transformed the retail industry by networking small businesses together. It eventually replaced the individuality of each small business with it’s own ‘brand’, Amazon. Eventually, small businesses were able to reduce their overhead further by cutting out their physical real estate, cutting employees and simply marketing and selling their goods through Amazon. This on-demand online company is a ‘networked platform’ and meets the customer where they are. Imagine a network for lawyers that has nothing to do with a commercially branded company, but through bar associations, or through certain law schools or an AmLaw 100 firm. Imagine a network for solos in a given state or region. Imagine a network driven by the lawyers. This is an eye-opening guest lecture which will help you to envision practicing the way you want to practice. Listen and learn.
“You never told me that!” Those are words a lawyer never wants to hear, but unfortunately many of us do. That’s why CYA (cover your a$$) can be so important.
Often a lawyer’s interaction with a client occurs during one of the most stressful times of the client’s life. Although it may be a routine matter to the lawyer, it may be the only time the client has ever been in this circumstance. Just when the client needs full brain power to comprehend new and complicated concepts, stress negatively impacts the client’s ability to think and remember. So put yourself in your client’s shoes and see how you can make their experience easier while covering yourself.
Christina Burns is the Director of Client Happiness at Ruby Receptionists. Ruby’s understanding of customer service is so deep, their results so stellar, it is why this company is growing by leaps and bounds and you will only find they receive glowing reviews. Christina understands, and Ruby Receptionists lives and breathes, customer service. They have developed a Service Pyramid which is at the core of their client service. Today, Christina will teach you how to implement your own Service Pyramid to improve your clients’ experience with your law firm. Listen and learn.
Curious? What does a banana have to do with solo practitioners building their practice?
Well, I had a similar reaction some years ago in a different context. Enjoy this great marketing lesson.
I recently posted the picture of this mug on our Facebook Page. It got the most views and shares of anything I have ever posted (more than 35,000 as of this date)…and it was organic views. This speaks volumes about what lawyers are feeling when it comes to those (potential) clients who come in to their office who have done some preliminary research on their legal matter and then challenge the value of paying a lawyer for her knowledge. How do you combat someone who feels they know what you know by virtue of Google?
As I close the year 2015 and reflect back on the progress I’ve made on Rezooming my career, I need to share with you a book I’ve read several times over these past 5 years that has made a huge impact on my journey. The book is Think and Grow Rich by Napoleon Hill. It has 17 wonderful steps you can use as guideposts and suggestions to refocus your career.
If you’re a lawyer and clients give you money you must have a system in place for maintaining and properly recording all transactions related to the funds now in your possession. There are absolutely no excuses for not having a system in place. It is required. Here is a primer to help you either get started or make sure the way you are currently managing your clients’ monies entrusted to you are handled ethically.
The number of people going to the web first before asking for a recommendation from someone they trust is increasing. Once they are online searching they continue to do their research before they decide who to call. Your website may not be doing you any favors if it’s not been optimized to work properly by 2015 standards. Find out how you can improve your website before it ceases to function for you in any meaningful way.