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You are browsing the archive for Marketing.

Feb 16, 2012 / Guest Bloggers, Marketing, Solo & Small Firm Practice

Groupon for Legal Services: What Could Work and What to Watch Out For

I previously blogged about the results one lawyer obtained when he promoted his law practice using Groupon. That post generated a number of informative comments which I recommend reading. Before rushing off to get an advisory opinion on the permissibility of daily deal advertising in your state, however, make sure you understand how the process [...]

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Jan 30, 2012 / Marketing, You Ask...I Answer

You Ask…I Answer. Should I Put My Picture on My Business Card?

Question: Susan, I can think of no better person to settle this debate than you.  Recently, I was in a law practice course and it was suggested that solos put their pictures on their business cards –like real estate agents commonly do, and make them "glossy."  Some say this is sort of unprofessional –again, like [...]

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Jan 23, 2012 / Marketing

What is Marketing Anyway?

Last week someone I know sent me an e-mail and asked if I was following the hashtagged conversation #MPF12. I guess it was a marketing convention in Miami. I wasn't following it; didn't know about it. But the thrust of this lawyer's concern was as he watched the tweets he was appalled as what he [...]

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Dec 19, 2011 / Marketing

Learning How To Be A Lawyer Under Fire. Hitch A Ride On Someone Else’s Ego.

As you embark on your solo career never having experienced the fabled and elusive 'tutelage' under the wing of an experienced BigLaw employer, you are going to be extremely panicked you don't know what to do.  So, what have new lawyers been doing for the ages, those who never have worked for another? If you [...]

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Dec 5, 2011 / Marketing, Solo & Small Firm Practice

Don’t Let Pro Bono Work Put You Out of Business

There is a lot of discussion about lawyers and their obligation to perform pro bono legal services. Pro bono publico (translation: "for the public good") is a very admirable way to give back to society in the form of free or very inexpensive legal aid to those who otherwise could not afford legal services.  Sometimes, [...]

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Oct 3, 2011 / Marketing, Solo & Small Firm Practice

The Misunderstood Virtual Law Office

In case you missed it there has been a very lively discussion between two faculty members, Jay Fleischman and Richard Granat, on their respective professional blogs. (For purposes of clarity I am going to use the phrase 'online offices' in lieu of Virtual Law Office). Jay threw down the gauntlet and Richard quickly accepted the [...]

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Sep 29, 2011 / Announcements, Guest Bloggers, Marketing

Think Like A Lawyer. Speak Like a Fish.

“Think like a lawyer.” This phrase is pounded into our heads during three years of legal education like no other. In fact, so much emphasis is based on acquiring this skill set, that we spend the first few months of law school seemingly learning a new language. When we observe classmates suffer through formulating their [...]

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Sep 22, 2011 / Marketing

Networking For Shy Lawyers

Networking for Shy Lawyers I've resurrected this post from three years ago because it is a timeless piece and one which needs to be addressed on a constant basis. Please bookmark, save the links to all the great articles and keep reviewing as you need to. The posts incorporated really get to the heart of [...]

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Sep 8, 2011 / Marketing

7 Time-Tested Ways to Dig Out From A Recession

John Jantsch writes a terrific piece called "7 Time-Tested Ways to Dig Out From a Recession". My position, however, is a little different.  You should be doing these things ALL THE TIME. While you can read all seven ideas on John's great site, I'm going to highlight numbers three, six and seven because I know [...]

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Aug 10, 2011 / Marketing

Meet The Girls

If you live in Connecticut you have heard of John Haymond and the Haymond Law Firm. With a h/t to Norm Pattis, we discover that John Haymond has turned into 'Simply Irresistible' Robert Palmer and now has a bevvy of (cough in hand) beauties promoting his law firm to his biker audience. I'm not going [...]

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