For the majority, what is happening to us at this moment in our history is a story that we will tell over and over as we discuss job losses, foreclosures, bankruptcies, inflated food costs, health care and more as we watch the  impact of a schizophrenic ‘economy’ happening to our neighbors and friends and maybe [...]

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Based on the fact that solos need to market more and considering the way that potential clients look for service professionals nowadays, the e-book is a logical choice for solos. Writing an e-book provides a solo with an opportunity to display their expertise and build credibility (i.e., credential building) as well as an opportunity to share something of value with their clients and potential clients (i.e., staying top of mind).

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One of our missions at Solo Practice University® is to weed through the multitude of products and services catering to attorneys, find those which have actual value and are offered at a good price and then negotiate an additional discount for our students.  These service and product providers are then invited to be sponsors of [...]

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Question: One of the things I am working on is asking “my people” for help. I realize that I have an amazing network! This “asking for help” and learning to “tap my network” is something that I must master. All of these amazing resources! I have to learn how to do this gracefully… any tips [...]

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Social media has been very good to me! I have made friends, connected with colleagues and potential clients, been able to brand myself as the “Gen Y Lawyer,” been asked to do interviews and guest posts, landed a couple of writing gigs (for example, that’s how I got this job writing for Solo Practice University!), among other things. I highly recommend social media as an effective way to brand and market yourself as a young or new attorney.

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Adventures of a Gen Y Solo Practitioner Evangelists: How to Get Others to Market Your Services for You Rachel Rodgers, Esq. The Other 80-20 Rule This week I had the pleasure of sitting in on a fascinating call with Tim Ferriss of Four Hour Work Week fame and Ramit Sethi, author of I Will Teach [...]

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UPDATE: While not specifically geared towards law firms, this is a very powerful article from Entrepreneur magazine about social media and business.  I strongly encourage you to read ‘Tearing Down the Walls: How Social Media Is Changing Everything About The Way We Do Business.” One notable highlight: “…..Charlene Li, one of the world’s leading thinkers [...]

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(Written 1/31/11) Seriously.  There is a marketing lesson for solo practitioners in the following story.  Please keep it in the ‘business dress’ context for which it was designed and do read the comments Let me set the stage. We are in the middle of historic snow storms in the Northeast.  Everyone is bundled up for [...]

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We are kicking off a new series of free audio guest lectures at Solo Practice University. These lectures will feature our faculty experts discussing what’s new in their own practice areas or their specific areas of business expertise. The audio series is simply called ‘What’s New?’ We’ll feature a new guest lecture approximately every other [...]

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We are continuing to discuss the major societal and cultural changes coming to a head in 2011 and how your clients are going to be impacted by them.  You can read the first two discussions here and here to catch up. This third post is going to discuss changes in housing, $5.00 & $6.00 gas, [...]

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