Feb 16, 2012 / Guest Bloggers, Marketing, Solo & Small Firm Practice
I previously blogged about the results one lawyer obtained when he promoted his law practice using Groupon. That post generated a number of informative comments which I recommend reading. Before rushing off to get an advisory opinion on the permissibility of daily deal advertising in your state, however, make sure you understand how the process [...]
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Jan 30, 2012 / Marketing, You Ask...I Answer
Question: Susan, I can think of no better person to settle this debate than you. Recently, I was in a law practice course and it was suggested that solos put their pictures on their business cards –like real estate agents commonly do, and make them "glossy." Some say this is sort of unprofessional –again, like [...]
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Dec 5, 2011 / Marketing, Solo & Small Firm Practice
There is a lot of discussion about lawyers and their obligation to perform pro bono legal services. Pro bono publico (translation: "for the public good") is a very admirable way to give back to society in the form of free or very inexpensive legal aid to those who otherwise could not afford legal services. Sometimes, [...]
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Oct 3, 2011 / Marketing, Solo & Small Firm Practice
In case you missed it there has been a very lively discussion between two faculty members, Jay Fleischman and Richard Granat, on their respective professional blogs. (For purposes of clarity I am going to use the phrase 'online offices' in lieu of Virtual Law Office). Jay threw down the gauntlet and Richard quickly accepted the [...]
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Sep 29, 2011 / Announcements, Guest Bloggers, Marketing
“Think like a lawyer.” This phrase is pounded into our heads during three years of legal education like no other. In fact, so much emphasis is based on acquiring this skill set, that we spend the first few months of law school seemingly learning a new language. When we observe classmates suffer through formulating their [...]
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