Think of online reputation management in terms of building a referral network. You can use social media to make connections and build your referral network faster than you can in person and without violating the Rules. There’s lots more so read on…
Work is no longer a ‘place’, it is an activity that travels with you. You need to have complete access to your work in real time regardless of which device you are on, regardless of where you are physically – your office, your den, family court or the Bahamas. But how do you do that? We have an answer.
According to an industry-wide study conducted by LexisNexis, 9 out of 10 lawyers say that they’re operating during a time of unprecedented change. In addition, 6 in 10 agree that retaining clients has become a daunting challenge compared to years past. The fact of the matter is that the legal industry itself isn’t the only thing […]
When it comes to credit cards, it’s well established in the field of behavioral economics that people who use plastic are unconsciously willing to spend more than those who pay with cash, a phenomenon known as the “credit card premium.” But there are a few other important behaviors you need to know which will help you retain clients easier if you accept credit cards.
When writing copy for a website, lawyers need to learn how to talk less about their degrees and qualifications, and more about the problems that they solve. Marketing experts call it describing benefits, rather than features. Are you doing this on your website?
By 2017, it is estimated that 95% of non-cash transactions will be paid by credit or debit cards. That leaves just a mere 5% paid through traditional paper check payments. Many attorneys are beginning to recognize if they don’t accept credit cards already, they may need to reconsider in order to facilitate collection of fees in the very near future.
Every time a client makes the decision to retain a lawyer, they weigh the fee against the value of your services. If your fee is too high relative to the (perceived) value they will receive, they are not going to retain you. Therefore, if you don’t have a compelling value proposition, you must reduce your fee in order to get the client to retain you. And no lawyer really wants to do that, right? Because then you are competing based upon fees (cost proposition) and that is a losing game. So, what do you do?
Interested in teaching? There is nothing you can do to help the young lawyers coming up behind you that will help them more than teaching them what you know. Scroll to the bottom of the post by Suzanne Meehle to learn how you might very well be able to teach young lawyers what you know.
I don’t know about you but one of the biggest killers of my productivity is constant disruptions. We can blame it on our poor time management skills or our addictive behavior when it comes to obsessively checking emails or the delusion we are gifted multi-taskers. But at the end of the day, productivity suffers and this means your profits suffer.
Have you ever heard the advice, “Never eat lunch alone?” That’s what they teach sales people who need to schmooze clients and referral sources in order to get new business. It’s not bad advice, but it is woefully incomplete.
It is not enough to simply go to lunch with people you like and call it networking. It’s not enough to show up at chamber of commerce meetings, bar association luncheons, and networking happy hours. In the world of networking, the “work” piece is the important part. This is how I get clients.