May 14, 2012 / Marketing, Social Media
I know. Blogging, Twitter, Facebook, YouTube, now Pinterest. Can you handle yet another distraction? Well, when you first heard about blogging it was just for people journaling about their everyday problems…until it wasn't. When you first heard about Facebook you thought it was just for your teenagers….until it wasn't. When you first heard about YouTube [...]
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May 7, 2012 / Client Relations, Demographic/Economic Trends, Marketing, Solo & Small Firm Practice
John Jantsch wrote a terrific piece a few years ago called "7 Time-Tested Ways to Dig Out From a Recession". My position, however, is a little different. You should be doing these things ALL THE TIME. While you can read all seven ideas on John's great site, I'm going to highlight numbers three, six and [...]
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Apr 30, 2012 / Demographic/Economic Trends, Marketing
Quite often we ask ourselves how we can create a niche, how to be different, how to truly carve out a unique subset of a practice area to call our own and then get known for that area. I always like to follow demographic changes and economic changes to see what can be done. Well, [...]
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Apr 16, 2012 / Announcements, Marketing, Solo & Small Firm Practice
This is a very common question a new lawyer asks. The thought process goes something like this: 1. I want to get the (any) client in the door. 2. Everyone else gives a free initial consultation, I think?. 3. I'm too afraid to charge for a consultation because the potential client won't come in. 4. [...]
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Apr 3, 2012 / Client Relations, Marketing
Last year when Hurricane Irene hit we had two 80 foot trees uproot and come crashing down completely destroying our deck. While our home had just superficial damage the loss of the deck remained a very significant financial repair. We immediately called our neighbor because the previous year we had watched their builder construct a [...]
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Feb 27, 2012 / Demographic/Economic Trends, Marketing, Solo & Small Firm Practice
First, this is not a political post. I will be laying out facts and projections. The goal is for you to use the information (or not) when thinking about the (very near) future of your law practice. Period. I am a Gleek. I admit it. And never was I more Gleeky than the week Ricky [...]
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Feb 21, 2012 / Guest Bloggers, Marketing, Solo & Small Firm Practice
If you search the Internet you’ll see nearly a million hits for “lawyer elevator pitches”. The elevator pitch is an introduction of who you are and what you do. It’s your chance to make a good first impression. The elevator pitch of course doesn’t happen all that much in elevators, rather it happens at all [...]
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