Subscribe to our blog for the latest updates relevant to solo lawyers and law students. RSS

Solo Practice University® was recently featured in an article called "Law grads going solo and loving it". Read the article →

Solo Practice University® is partnering with progressive law schools to help students achieve their goals. Learn about the program →

You are browsing the archive for Marketing.

May 15, 2012 / Marketing

Using QR Codes In Your Practice

QR codes are all the rage. More than 20 million mobile phone users used QR codes in the last quarter of 2011.  And mobile user searches on the internet have been growing exponentially. QR Code is Quick Response Code – a bar code which can bring you to a designated internet location or QR Codes can be programmed [...]

Continue

May 14, 2012 / Marketing, Social Media

Should Lawyers Be Interested in Pinterest?

I know. Blogging, Twitter, Facebook, YouTube, now Pinterest.  Can you handle yet another distraction?  Well, when you first heard about blogging it was just for people journaling about their everyday problems…until it wasn't.  When you first heard about Facebook you thought it was just for your teenagers….until it wasn't.  When you first heard about YouTube [...]

Continue

May 7, 2012 / Client Relations, Demographic/Economic Trends, Marketing, Solo & Small Firm Practice

What Are You Doing To Help Your Business In This Troubled Economy?

John Jantsch wrote a terrific piece a few years ago called "7 Time-Tested Ways to Dig Out From a Recession". My position, however, is a little different. You should be doing these things ALL THE TIME. While you can read all seven ideas on John's great site, I'm going to highlight numbers three, six and [...]

Continue

Apr 30, 2012 / Demographic/Economic Trends, Marketing

The ‘Multi-Generational Living’ Lawyer. What?

Quite often we ask ourselves how we can create a niche, how to be different, how to truly carve out a unique subset of a practice area to call our own and then get known for that area.  I always like to follow demographic changes and economic changes to see what can be done.  Well, [...]

Continue

Apr 16, 2012 / Announcements, Marketing, Solo & Small Firm Practice

Should You Charge For An Initial Consult?

This is a very common question a new lawyer asks. The thought process goes something like this: 1. I want to get the (any) client in the door. 2. Everyone else gives a free initial consultation, I think?. 3. I'm too afraid to charge for a consultation because the potential client won't come in. 4. [...]

Continue

Apr 12, 2012 / Marketing

What does ‘Chopped’ Have to Do With Forms Companies & Solo Lawyers

My son and I are a frenzied fans of the show 'Chopped' on the Food Network.  In brief, in every episode four chefs come together in a cooking competition before a panel of judges.  In progressive elimination  segments the chefs are each given the same basket of four basic ingredients which they must combine to produce [...]

Continue

Apr 3, 2012 / Client Relations, Marketing

When Your Great Reputation As A Lawyer Just Isn’t Enough

Last year when Hurricane Irene hit we had two 80 foot trees uproot and come crashing down completely destroying our deck. While our home had just superficial damage the loss of the deck remained a very significant financial repair. We immediately called our neighbor because the previous year we had watched their builder construct a [...]

Continue

Mar 5, 2012 / Marketing

How The Right Client Experience Can Create Clients For Life

You've all had experiences where you rave about someone or something. Have you ever stopped to analyze why you are raving? My readers know I often like to write about personal experiences to make a point translatable to your practice. Today is no different. I recently had to purchase another router so I could continue [...]

Continue

Feb 27, 2012 / Demographic/Economic Trends, Marketing, Solo & Small Firm Practice

Why New (And Not So New) Lawyers Should Be Brushing Up On Their Spanish

First, this is not a political post. I will be laying out facts and projections. The goal is for you to use the information (or not) when thinking about the (very near) future of your law practice. Period. I am a Gleek. I admit it. And never was I more Gleeky than the week Ricky [...]

Continue

Feb 21, 2012 / Guest Bloggers, Marketing, Solo & Small Firm Practice

The Art of the Elevator Pitch

If you search the Internet you’ll see nearly a million hits for “lawyer elevator pitches”. The elevator pitch is an introduction of who you are and what you do. It’s your chance to make a good first impression.  The elevator pitch of course doesn’t happen all that much in elevators, rather it happens at all [...]

Continue