Apr 29, 2013 in Inspiration, Marketing, Solo & Small Firm Practice
This happens more than you know. In the process of planning for a solo practice, building their web presence, letting people know they are going solo, the lawyer gets a job offer she simply can’t decline. Unusual? Not at all. I’ll explain. When you embark on starting a solo practice you are consciously reframing your own attitude about what [...]
Apr 5, 2013 in Marketing, Technology
(Please note: the factual information presented is from disparate sources including presentations I’ve attended, personal conversations with employees from branded networks, independent sources, and my own research over the last two years. SPU is not affiliated with any branded network) Intriguing title, I know. However, I learned a lot recently from the proverbial horses’ mouths. Most any lawyer I [...]
Jan 24, 2013 in Guest Bloggers, Marketing, Solo & Small Firm Practice
Amazing things happen when you show up in your life and work. And I mean SHOW UP. Not simply exist, but make your presence known and participate in the conversation. The best example I can give is from a recent experience that I had. Last month, I attended the Massachusetts Conference for Women. 8,000+ women [...]
Jan 10, 2013 in Guest Bloggers, Marketing
David Wong’s brutally honest article, Six Harsh Truths That Will Make You a Better Person, in Cracked made my day. Go read the whole thing. I’ll wait. You done? Good. You may be a little offended by the blunt and sometimes belligerent tone of the article, but you just learned a valuable lesson: Your only [...]
Dec 31, 2012 in Inspiration, Marketing, Subjective Opinions
It was a bold two-page concept ad for MEGABLOKS in the front signature of the New York Times magazine years ago. Once upon a time, there lived a creature named Creativity. When Creativity was young, he was allowed to explore the farthest reaches of his imagination. No one told him what noise his train was [...]
Dec 3, 2012 in Marketing
Recently, I had the pleasure of spending an entire afternoon with one of my faculty, Deborah Gonzalez. While we were at lunch she went to check her iPhone and I saw her law firm’s logo emblazoned on her iPhone hard plastic protector. Naturally, I asked her where she got it and she told me Zazzle.com. [...]
Nov 5, 2012 in Inspiration, Marketing, Solo & Small Firm Practice
I have a confession. I have a crush. I have a crush on a company. Is that possible? Yes, it is. We were very fortunate to come out of hurricane Sandy virtually unscathed. As many of you experienced, are experiencing, or heard, this was a monster storm which has caused upwards of untold billions in damages [...]
Nov 1, 2012 in Marketing, Social Media
Hurricane Sandy has taught us a lot about the role of social media. Yes, we heard how in another country it helped foment a revolution. One person’s query on Twitter tipped the world off that the assault on Bin Laden’s compound was in process. One person’s Facebook post that he’d been arrested in a foreign country got him help from the [...]
Oct 2, 2012 in Marketing, Solo & Small Firm Practice
I stumbled across this blog post about an 11 year old company called Vertical Response and the change their company is now going through. This is a company that has done very well for 11 years until one day they realized if they didn’t ‘pivot’ they would fall behind technologically, lose their hard-earned customers and [...]
Sep 12, 2012 in Guest Bloggers, Marketing, Technology
This post was written by Gabriel Cheong. Gabriel Cheong is the owner of Infinity Law Group in Quincy, Massachusetts. He holds a JD from Northeastern University School of Law, a Bachelor of Science in Computer Science and a Bachelor of Arts in Mathematics from Binghamton University. Gabriel started his own law firm straight out of [...]
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