Mastering the Sales Re-Cycle – Guest Lecture with Jared Correia

Do you think a signed retainer agreement is the beginning or end of your marketing to gain a client? The beginning or end of the ‘sale’? Today we talk about the reality that once a client retains you it is just the beginning of the sales ‘re-cycle’ – the continuing process of re-affirmations that the client made the right choice in selecting you as their attorney. Listen and learn.

How To Get Lawyer-to-Lawyer Referrals – Guest Lecture with Jared Correia

Do you understand the financial power of building lawyer networks for referrals? Do you understand the importance of being a traffic hub for business, even legal matters you don’t handle? Do you know how to talk with other professionals to garner referrals? Referrals for many lawyers are their lifeblood, a way to keep the pipeline filled with clients to serve. Jared and I discuss the importance of referrals in this guest lecture and we’d love for you to listen and learn.

Why Lawyers Need to Get With Encryption – Guest Lecture with Jared Correia

Encryption is now part of your professional duty to safeguard your clients’ data. Encryption is a very techno-scary word for many lawyers.  It’s intimidating, actually. But even if it is, it doesn’t mean you can bury your head in the sand, not if you are going to represent your clients responsibly.  Encryption is critical when […]

Are You Having Relations With Your Clients? – Guest Lecture with Jared Correia

Well, it got your attention didn’t it? The broader question is how do you effectively communicate with your clients before, during and after representation.  This is a huge area to cover from a marketing perspective, your ethical obligations, and technological challenges.  It’s even bigger when you consider you are a solo/small firm practitioner. But Jared and […]

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