7 Less-Obvious Ways to Market Your Law Practice

With over 87% of law firms having a website, it’s safe to assume you might know about the common methods to market your firm — but what about the less explored options?

Hopefully, these seven ways to market your firm will have you thinking beyond standard tactics like paid ads and SEO. Although these common methods are vital to your marketing strategy, having a holistic approach to how you market your firm will help you create a brand that’s here to stay.

How to Make Sure Your Work from Home Wi-Fi Router is Secure

Are you one who tries to see that all work-related servers, computers, mobile devices, and cloud-based apps are properly secured, but don’t always put the same effort into all your personal devices and accounts? If so, you’re not alone; and my guess is if you’re reading this post you have given little thought to securing one very important personal device, which is the wireless router in your home. Read on….

How Attorneys Get More Done in Less Time

Universally, attorneys have a challenge judging how long projects will take. We underestimate nearly all of the time and don’t get as much done as we would like. Does that sound familiar to you? If so, I totally get it.

We all want to fit more in our day, typically with less than successful results which leads to frustration and guilt. Ugh.

The damage to your psyche, confidence, and wellbeing is real when you try to squish in too much client or CEO work into your day. I know you know! So, what do you do? Read on….

These 4 Factors Keep Solos and Small Law Firms Exposed to Cybersecurity Threats

The foremost threat facing solos and small law firms today is the risk of catastrophic data breaches.

The second most significant threat is their own negligence.

Evolving security challenges coupled with law firms’ expanding digital footprints mean that solos and small practices have never been so at-risk for data breaches or so unprepared to prevent them.

Attorneys seem to understand this, yet bafflingly fail to act. Read on.

Why You Don’t Get It Both Ways with Of Counsel Relationships

Sometimes a call comes in that I feel compelled to write about and this is one of those times. The question seemed simple enough. Basically, the callers wanted to know if the fact that a solo attorney was going to be added to their firm website as Of Counsel solely for marketing purposes would have any impact on their malpractice insurance premium. Well, as a risk guy, I couldn’t help it. I needed to know more. In response to a few follow-up questions of my own, I learned the following.

There Is No New Normal!

Recognize that change is constant. Sometimes change occurs gradually and at other times, for instance during a global pandemic, it comes at us like a tsunami. Regardless, in order to responsibly adapt to change, it must not only be recognized, the consequences thereof must also be understood. If change is too quickly normalized, the consequences too easily become minimized if not completely ignored.

How to Develop a Rock Star Law Firm Team

This article will improve your odds of hiring the right person at the right time for the right seat – and developing them into a rock star team member. Smart hiring will reduce: ibuprofen purchases, “why me” crying episodes, the rapid outflow of cash better spent on pepperoni rolls in Pittsburgh’s Strip or the Reading Terminal, and wasted time that could be spent watching the 1978 Steeler season with your bubble mates.

Allow yourself a little grace for past mistakes and let’s map out the steps to make good things happen from here on out.

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