If you search the Internet you’ll see nearly a million hits for “lawyer elevator pitches”. The elevator pitch is an introduction of who you are and what you do. It’s your chance to make a good first impression.  The elevator pitch of course doesn’t happen all that much in elevators, rather it happens at all [...]

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I previously blogged about the results one lawyer obtained when he promoted his law practice using Groupon. That post generated a number of informative comments which I recommend reading. Before rushing off to get an advisory opinion on the permissibility of daily deal advertising in your state, however, make sure you understand how the process [...]

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I am blessed to have a couple of law firms as clients. These are, by and large, lawyers that do not specialize in business law (as I do) or maybe really didn’t know much about running a business when they hung a shingle. I say I am “blessed” because lawyers make really wonderful clients. They [...]

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One of the things that plagues we rezoomers is the question, “How do we get back in the game?” I asked myself this question as I restarted my legal career in 2010. For 29 years I was a member of the ABA and the New York State Bar Associations (NYSBA). Yet in all those years, [...]

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Selling is only icky if you’re selling something you don’t believe in to someone who doesn’t need it. Your true goal is to deliver your services to clients who need them. So don’t make it hard for your potential clients to buy from you. Focus on closing for your benefit and theirs.

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A belated Happy New Year to all of you. Now that we’re a few weeks into 2012, hopefully you’ve all settled into a routine and you’re holding fast to those resolutions you set for yourselves. As a February Bar Exam taker with a full time job I find routine to be crucial. When I studied [...]

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“On the eve of launching my solo practice, I had a knot in the pit of my stomach. I’d worked for a firm right out of law school, and then did freelance work for other attorneys, but I’d never been completely on my own. I never had to be a rainmaker. I never had to [...]

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I’ve talked a lot on this blog about the differences between BigLaw and Solo. What I haven’t spent enough time on is what it took to make the transition from BigLaw to Solo. How exactly did I make the leap? First and foremost, I got fed up. Yes indeed. I had to hate being a [...]

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In his seminal guide on solo practice, Jay Foonberg predicted that the Internet would change everything about the way consumers shopped for goods and services. And in his opinion, the practice of law was no exception. Today, Foonberg’s vision seems to be materializing more each day. Consumers size up lawyers not just by their artwork [...]

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Right around the time my third son was born, I started my own law practice.  You see, I had long known I didn’t want to go the traditional attorney route; the one year I spent at a small downtown firm was miserable enough to instill a lifelong aversion to law firm employment.  It may be [...]

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