Shouting Into the Wind – How Not to Market Your Solo/Small Firm

Marketing is job #1 for small firm attorneys and solos. It’s a simple equation: no marketing = no clients, and no clients = no firm. But, quite frankly, marketing can really suck.

There’s a cacophony of BigLaw websites, advertising, and social media drowning out small firm voices. And then there are about a million new small firm sites every single day. Not to mention that referrals from other lawyers and professionals can be tough to come by when everyone knows an attorney or ten who do what you do. And don’t forget the do-it-yourself options like LegalZoom and Findlaw.

How do you make yourself heard amongst all that noise? There’s no point shouting into the wind. You can’t make yourself louder than everyone else, so don’t bother trying.

How ‘Knowing’ Everything Limits Your Learning

The truth is lawyers tend to be rather impressed with how much they know because non-lawyers are generally impressed with what they believe attorneys know. And this can really box lawyers in when they don’t have answers. One of the most profound ways to transform yourself and transform your relationship with clients and others in your life is to share that you don’t have all the answers.

How to Convert A Google Scholar Into An Appreciative Client and Evangelist

You’re annoyed at this potential client who takes up your valuable time telling you everything they already know about their case because they did an ‘extensive’ search on Google. You think they are just there to confirm what they already know by picking your brain for free and walking out the door. You are convinced they are determined not to hire you.

Do you even want to waste your time trying to convince this person they need you as their lawyer? The short answer: Yes.

When New Lawyers (and a Few Old) Leave Money On The Table For All the Wrong Reasons

If I hear one more lawyer tell me they referred out a case to another lawyer ‘just because’ and maybe that lawyer will send something their way down the road, I want to scream, ‘You are leaving money on the table.’ Do you not understand what a referral fee is? Do you not understand the value of this fee to provide you some financial stability for your practice?

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