You’re great reputation as a lawyer will only get you so far. If you don’t live up to that reputation, the damage will be difficult to repair.
Law practice management software is often touted as the holy grail for lawyers, a way to be extremely efficient and effective when organizing your back office. It’s mobile, it’s time saving, it does everything if you will learn how to use it and let it perform its magic.
But what about the impact on the client when you don’t have law practice management software.
Let me tell you a story.
Curious? What does a banana have to do with solo practitioners building their practice?
Well, I had a similar reaction some years ago in a different context. Enjoy this great marketing lesson.
From time to time I get involved in conversations with lawyers who have called in with a question or concern and as we talk through the situation it becomes clear that part of the problem is the lawyer doesn’t know who his client is. These are the times I find myself asking “How in the world does this happen?” It happens more often than you think!
A few years back when Hurricane Irene hit we had two 80 foot trees uproot and come crashing down completely destroying our deck. While our home had just superficial damage the loss of the deck remained a very significant financial repair. We immediately called our neighbor because the previous year we had watched their builder construct a beautiful deck. He had a great reputation. But what happens when a great reputation isn’t followed up with great customer service?
You can and should read I Hate Being the Client. You Should Know Why (Part 1) to understand this follow up. Just when you think it is safe to go back in the water, round two of attorney/client miscommunication hits. We, the plaintiffs, haven’t even filed our lawsuit yet and it is just one amazing […]
Last Fall I posted a piece entitled “Where’s the Beef” that discussed the value of peer review as a quality control process within the law firm setting. In this month’s post I would like to carry that discussion a bit further. Unfortunately, seasoned partners, if they are open to running with peer review at all, […]
Last Monday I posted this question and received a lot of comments on this blog and privately. It struck a nerve because we’ve all been there. Some of us have a finely honed sense of the ‘right’ client and can decline business easily. Yet others are still feeling their way through this process. And yet […]
(UPDATE: I will publish have published the follow-up to this post Monday, November 1st. Responses are still coming in so I’d like to give you more time to think on it!) A while ago I started a new series called, ‘Case Studies’. (follow up links available at bottom of this hyperlink after comment box.) The […]
62% of your business will be referred from people who already know, like and trust you and these include family, friends and coworkers. These people either have a relationship with the service provider or know of someone who does have a relationship with the service provider – you.