Last Monday I posted this question and received a lot of comments on this blog and privately. It struck a nerve because we’ve all been there. Some of us have a finely honed sense of the ‘right’ client and can decline business easily. Yet others are still feeling their way through this process. And yet [...]
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Oct 25, 2010 in Case Studies
(UPDATE: I will publish have published the follow-up to this post Monday, November 1st. Responses are still coming in so I’d like to give you more time to think on it!) A while ago I started a new series called, ‘Case Studies’. (follow up links available at bottom of this hyperlink after comment box.) The [...]
May 4, 2009 in Case Studies
62% of your business will be referred from people who already know, like and trust you and these include family, friends and coworkers. These people either have a relationship with the service provider or know of someone who does have a relationship with the service provider – you.
Apr 30, 2009 in Case Studies
I’m going to start a new category/series here at BSP for learning purposes and to facilitate discussion. It’s called ‘ Case Studies’. It will primarily focus on ‘how one gets and loses clients’ which is foundational to marketing – the whole (potential) client experience.