There is so much technology out there which can improve your practice. However, what are the major technologies you should be investing in and why? Jared and I talk about two types of technologies in this podcast: document automation and assembly software and case management software, not just a recitation of how they can improve […]
Amazon transformed the retail industry by networking small businesses together. It eventually replaced the individuality of each small business with it’s own ‘brand’, Amazon. Eventually, small businesses were able to reduce their overhead further by cutting out their physical real estate, cutting employees and simply marketing and selling their goods through Amazon. This on-demand online company is a ‘networked platform’ and meets the customer where they are. Imagine a network for lawyers that has nothing to do with a commercially branded company, but through bar associations, or through certain law schools or an AmLaw 100 firm. Imagine a network for solos in a given state or region. Imagine a network driven by the lawyers. This is an eye-opening guest lecture which will help you to envision practicing the way you want to practice. Listen and learn.
Do you think a signed retainer agreement is the beginning or end of your marketing to gain a client? The beginning or end of the ‘sale’? Today we talk about the reality that once a client retains you it is just the beginning of the sales ‘re-cycle’ – the continuing process of re-affirmations that the client made the right choice in selecting you as their attorney. Listen and learn.
Debra says she’s always felt like Paul Revere trying to make lawyers understand what is transforming the law profession but it’s been challenging. In this guest lecture she share her thoughts on the subject and how you can survive commoditization. Listen and learn.
Christina Burns is the Director of Client Happiness at Ruby Receptionists. Ruby’s understanding of customer service is so deep, their results so stellar, it is why this company is growing by leaps and bounds and you will only find they receive glowing reviews. Christina understands, and Ruby Receptionists lives and breathes, customer service. They have developed a Service Pyramid which is at the core of their client service. Today, Christina will teach you how to implement your own Service Pyramid to improve your clients’ experience with your law firm. Listen and learn.
Today we have a highly informative guest lecture with the Vice President of Marketing and Communications at Smokeball, one of our partners in helping you build your solo/small firm practice. Our conversation focuses on change, fear of change, and how to get through the process of change in order to reap the rewards on the other side. It includes assessing the current state of your law firm, how to align your attitude and vision, commit to the reward, and benchmark progress. One thing you will not hear is ‘change is easy’. It’s not. But it is necessary and it is doable if you want to have a successful law practice. Join us!
Becoming a solo and building a solo/small firm practice is a different journey for everyone. However, Scott O’Sullivan, a personal injury lawyer in Colorado and also faculty at Solo Practice University, has graciously shared how he has grown his practice from a one man shop in a shared space to a 10 person firm and owning his own office building in eight years. It’s not a story of magic pills and luck. It’s a story of hard work, learning from mistakes, creativity, patience, persistence, and being fiscally responsible. It’s a podcast you don’t want to miss. Listen and learn.
Do you understand the financial power of building lawyer networks for referrals? Do you understand the importance of being a traffic hub for business, even legal matters you don’t handle? Do you know how to talk with other professionals to garner referrals? Referrals for many lawyers are their lifeblood, a way to keep the pipeline filled with clients to serve. Jared and I discuss the importance of referrals in this guest lecture and we’d love for you to listen and learn.
Legal Analytics, at first blush, is about as exciting to the busy solo as watching paint dry. But the truth is it is the secret to a successful practice. I know most of you immediately want to say, ‘I have no time for this.’ But you need to make time for it. Jared and I […]