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Apr 17, 2010 / Marketing
There was a much reviewed, discussed and commented upon post written by Kevin O'Keefe wherein he stated he was no longer going to push the 'shallowness' of branding to lawyers. He cites Doc Searles in this well written piece focusing on personal branding who argues branding is the province of corporations. People are not corporations [...]
Apr 14, 2010 / Audio, Guest Lectures
Michael Gregg is a cyber security expert focused on IT networks and security assessments. He will provide a guest lecture called "Cyber Security for Lawyers" at Solo Practice University™.
Apr 13, 2010 / Inspiration, Law School Innovation
If law schools haven't felt the market pressure to diverge from the traditional three-year model, it's likely they will soon as law firms come under greater pressure from clients to stop training young associates on the client's dime….
Apr 12, 2010 / Marketing, Solo & Small Firm Practice
Do you have a strategy for handling the 'Great Consult' that doesn't call you back?
You just had a great consult with a potential client you'd really like to work with. You shake hands, let them know the retainer will be sent to them shortly and you are full of anticipation. You did a great job. Best consult ever. Once the retainer agreement goes out you know it will be coming back with the retainer check in just a few more days……
Apr 5, 2010 / Inspiration
Guest Blogger – Chuck Newton. "There are a lot of reasons why attorneys go into the solo practice of law, but I would dare to say that the main reason is that we solos have decided that we do not want to be a cog in someone else's wheel."
Apr 5, 2010 / Announcements
We've had a busy month in March! Check out the latest classes added to Solo Practice University's class schedule. This brings the individual classes available to you 24/7 immediately upon enrolling to more than 360! Jay Shepherd gave us Lesson Two in Fixing Your Fees, Fixing Your Practice. In Motorcycle Injury Law Adam Gee posted [...]
Apr 1, 2010 / Audio, Guest Lectures
Ron Fox provides guidance and advice to law students and lawyers exploring their options within and outside the law. He provided a guest lecture called "Effectively Transitioning from Big Law To…?" at Solo Practice University® on Tuesday, April 13th. Ron has, for the last twenty-five years, worked with dissatisfied lawyers, lawyers in transition and law [...]
Mar 29, 2010 / Marketing
This story is for all solo practitioners who have heard over and over, again, the way to stand out is to 'differentiate' yourself, provide value and make 'clients' for life who then become evangelists and send you business for the rest of your professional career.
Mar 22, 2010 / Inspiration
I have been a small business owner since I was eight years old, selling ice cold sodas to the construction workers building new homes in our neighborhood. It’s in my blood, as my entire family consists of small business owners……
Mar 15, 2010 / Announcements
Then click here. You'll see what I mean
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