The Power of Influencers to Bring Business to Your Solo/Small Firm Practice

Influencers offer the authenticity that buyers trust. Their relationship with their audience is not centered around selling merchandise, but rather, around informative and relevant content that interests their followers. When an influencer tells your brand’s story, it comes from the perspective of a consumer, rather than that of a business or marketing strategy. How does an influencer impact your solo/small firm practice? How can you reach them? Find out.

Formula 168: How Lawyers Create the Life They Want

As you look to create, build, or transform your law firm, start first by identifying clearly the life you want. The key to happiness and fulfillment is to pinpoint that ideal life and then build your law firm to serve that life – not the other way around.

Too many lawyers have it backwards, selling their soul to the firm, racking up hours without the results they want because they blindly threw themselves in without thinking through what they wanted to create. You own the firm; the goal is to not let the firm own you.

Do You Recognize Professionalism or Just the Lack of Professionalism?

Professionalism is not well-defined in our profession. We all know unprofessionalism when we see it. The lawyer who seems to be more concerned about his fees than he is about the merits of the case. The lawyer who disrespects the court or other lawyers. The lawyer who bloviates and obfuscates when she doesn’t understand the law or her own argument. The lawyer who gets disciplined for trust accounting violations or failing to communicate with the client. But do we always know professionalism when we see it?

[SPONSORED] 5 Ways to Run a More Productive, Profitable, and Professional Solo Law Practice with Virtual Receptionists

The 2017 Clio Legal Trends Report contained many shocking statistics about the daily habits and operations of practicing attorneys, but perhaps most jaw-dropping were the statistics on the tasks consuming the majority of attorneys’ precious time, and just as importantly, those tasks not receiving nearly enough of their attention:

The average attorney spends only 1.9 hours per day on billable work.
Attorneys are interrupted on average 6 times per day, resulting in nearly 2 hours of lost time.
Only 86% of revenue from billed time is ever collected.
Take a look at the state of the industry in this infographic, which draws from data in the Clio report…..

Failing Faster

I’ve mentioned that before I went to law school I had a career in information systems technology. I worked for about nine different companies – mostly because the original company that hired me merged once or twice or three times while I was there – during the Dot.com boom and bust of the late 90′s and early 2000′s.

We had a motto back then: “Fail fast, fail often.” So what does that have to do with the practice of law? Plenty.

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