Empowerment makes you feel you have ultimate control over your destiny, freedom to make the choices for things and experiences you want to have versus feeling compelled to make choices based upon need alone. When you feel empowered you make choices that you believe will create a more fulfilling life for yourself.
Imagine if you will two horse traders during early 1900s saying, ‘You know, we’re not selling as many horses as we used to because there are just too many horse traders.’ This discussion takes place on a busy street where where crowds of people are awed and enthused as they see four or five of those new-fangled contraptions called the automobile weaving in and out between the horse and buggies and pedestrians. The conversation continues, ‘now if we can just shut down those horse dealers who are already in trouble, make it a little harder for them to succeed, regulate them right out of business, we can corner the horse market for ourselves.’ So, let’s talk horses in this post….
How important is content marketing? It’s actually incredibly important in today’s marketing environment for new (and seasoned lawyers). Join us as we discuss what content marketing is, why it’s important, what are the fastest, easiest, and cheapest ways to get good quality content into the universe, and what you should be writing about. As always, it’s highly informative. Join us!
How do we stop worrying about money? In this guest lecture we focus on the particular emotional issues of solos and their relationship to money, those who are out on their own without a steady paycheck. There is also a psychology about money which is fascinating, how we live in judgment of others and how it impacts our actions and emotions day-to-day. Why do we worry when we are somewhat comfortable? Why will we share our most intimate feelings about various topics but feel the most vulnerable talking about money, feel the most shame if we don’t seem to measure up. It’s all in this great guest lecture with the incomparable Karen Caffrey. Join us!
Work is no longer a ‘place’, it is an activity that travels with you. You need to have complete access to your work in real time regardless of which device you are on, regardless of where you are physically – your office, your den, family court or the Bahamas. But how do you do that? We have an answer.
According to an industry-wide study conducted by LexisNexis, 9 out of 10 lawyers say that they’re operating during a time of unprecedented change. In addition, 6 in 10 agree that retaining clients has become a daunting challenge compared to years past. The fact of the matter is that the legal industry itself isn’t the only thing […]
You’re annoyed at this potential client who takes up your valuable time telling you everything they already know about their case because they did an ‘extensive’ search on Google. You think they are just there to confirm what they already know by picking your brain for free and walking out the door. You are convinced they are determined not to hire you.
Do you even want to waste your time trying to convince this person they need you as their lawyer? The short answer: Yes.
Conrad is one of 34 Google Small Business Advisors with a focus on SEO and PR and the agency is a Google Partner. Prior to Mockingbird, Conrad architected Avvo’s ascendancy from concept to legal directory market leader through advanced SEO strategy. His relationship with Google through Legal Connect with Google makes him the go to mentor for understanding this ever changing world of search marketing.