Solo Practice University® » Paul Jeff Perez

How to Build a Client Referral Program for a BiLingual Practice (Or Any Practice)

Paul Jeff Perez — Thu, 10 Jul 2014 12:30:20 +0000

The best lead generation tool is a happy client. You can transform your struggling law practice into a successful business by creating a good Client Referral Program. The first step is to offer a good service so you have happy clients. But to turn your practice from good to great you will need a good […]

Written by Paul Jeff Perez

How Lawyers Can Work with Virtual Assistants to Build a Bilingual Practice

Paul Jeff Perez — Thu, 01 May 2014 12:30:47 +0000

Lawyers in solo practice often find themselves wearing too many hats, between answering phones, managing their staff, handling marketing, tackling IT issues…in short, solo lawyers are so busy trying to do EVERYTHING they don’t have enough time to be lawyers. There is a simple solution to this problem..getting help by hiring virtual assistants. The Virtual […]

Written by Paul Jeff Perez

Using Customer Service Tools to Get Happy Customers for Your Law Firm

Paul Jeff Perez — Wed, 12 Mar 2014 12:30:56 +0000

Poor customer service can ruin your law firm’s reputation. Without the right systems and tools in place, you could find that your business has a bad reputation. What? You don’t want to end up on Ripoff Report’s list of Outrageous & Popular Ripoff Lawyers? Keep Reading. The Not-So Secret to Happy Customers: Great Customer Service! […]

Written by Paul Jeff Perez

Hiring and Managing a Bilingual Receptionist

Paul Jeff Perez — Tue, 28 Jan 2014 13:30:13 +0000

If you want to build a bilingual legal practice, choosing a good bilingual receptionist is a very high priority. Your receptionist is a key interaction that clients will have with the firm, and often the first contact that new clients will have with your law practice. Selecting and managing that person or service is an […]

Written by Paul Jeff Perez

Build Trust and Get Referrals with Multiple Offices

Paul Jeff Perez — Mon, 25 Nov 2013 13:30:40 +0000

Most solo lawyers are making a mistake that’s costing them clients and money. It’s not their fault. If you are making this mistake, don’t worry … it can be quickly fixed. The next step in building an awesome bilingual solo practice is to go to your clients. For the non-English speaking community, a lawyer’s office […]

Written by Paul Jeff Perez

Creating a Foreign Language Online Marketing Campaign

Paul Jeff Perez — Tue, 17 Sep 2013 10:30:20 +0000

In the past, a lawyer needed little more to market their practice than be good at what they did, which may have included one or two client lunches to keep a practice at the forefront of clients’ minds. However, times have changed. Now, lawyers are going online to get noticed by potential clients. Using Social […]

Written by Paul Jeff Perez

Seminars and Content Marketing for Lawyers

Paul Jeff Perez — Tue, 06 Aug 2013 12:30:25 +0000

Content Marketing is a generally unfamiliar term to law firms, but should be at the forefront of all marketing plans. Since most consumers spend much of their time finding lawyers by researching online, content marketing is a great way for lawyers to reach out and offer something consumers want – advice, tips, and basic information […]

Written by Paul Jeff Perez

5 Tips for Lawyers to Build Their Community Presence

Paul Jeff Perez — Tue, 09 Jul 2013 12:28:00 +0000

Summer is here, and it is a great opportunity to build your community presence. Lawyers who want to build a bilingual solo practice should get out, meet people, and get involved in what matters to the community. Not only will this give you exposure, but it will also convey a positive message about your solo practice, one […]

Written by Paul Jeff Perez

How Lawyers Can Learn A Second Language (And Why They Should)

Paul Jeff Perez — Tue, 04 Jun 2013 12:00:10 +0000

Learning a new language is an important decision, to be considered by most US-based lawyers trying to attract new clients and increase the profit margins of their law firm. As we have discussed previously in “Why and How to Hire Bilingual Employees”, hiring bilingual employees is a smart decision expected to enhance the firm’s ability […]

Written by Paul Jeff Perez

Why & How to Hire Bilingual Employees

Paul Jeff Perez — Thu, 25 Apr 2013 12:00:52 +0000

In an increasingly global marketplace, legal professionals possessing bilingual abilities are more and more in demand, as law firms are looking to meet the needs of their customers. As the population of non-English speakers in the United States continues to grow, hiring bilingual employees becomes important in meeting the unique language needs of clients seeking […]

Written by Paul Jeff Perez