Solo Practice University® » Douglas Greenberg

Generating Business Through Legal Insurance Referral Programs

Douglas Greenberg — Tue, 10 Apr 2012 11:30:30 +0000

In my most recent posts, I have discussed a variety of attorney marketing methods. But given the uncertainties of marketing, one often wishes there was a better way. What if, instead of marketing, we could rely on a free service guaranteed to bring us clients? All you would need to do is sign up, sit back, […]

Written by Douglas Greenberg

The Referral Power of Positive Reviews on Yelp.

Douglas Greenberg — Tue, 24 Jan 2012 12:30:56 +0000

In his seminal guide on solo practice, Jay Foonberg predicted that the Internet would change everything about the way consumers shopped for goods and services. And in his opinion, the practice of law was no exception. Today, Foonberg’s vision seems to be materializing more each day. Consumers size up lawyers not just by their artwork […]

Written by Douglas Greenberg

The Marketing Power of Niche Expertise

Douglas Greenberg — Mon, 16 Jan 2012 11:30:53 +0000

I was lucky enough to learn a bedrock principle of law firm marketing all the way back in law school: niche expertise is valuable if not invaluable. As I’ve pointed out before, there are a lot of good reasons for a solo to cultivate a single are of expertise. It’s even better to be a […]

Written by Douglas Greenberg

How to Get Clients – An Introduction

Douglas Greenberg — Thu, 12 Jan 2012 11:30:28 +0000

When first starting out, the single biggest issue I dealt with (as do all young solos) was building a client base. At the time, I had very few clients. And unlike an established attorney, I did not have the luxury of sitting back and relying on repeat business or word of mouth (which there was […]

Written by Douglas Greenberg

Preparing To Go Solo Mid-Career

Douglas Greenberg — Tue, 27 Dec 2011 11:30:30 +0000

Last time, I discussed ways of gaining experience if you are an entry level job seeker. But what about those who already have experience? If you work at a medium or large law firm and are thinking of becoming a solo mid-career, you probably need to prepare for a significant shift in your work. For […]

Written by Douglas Greenberg

How To Gain Experience As A Young Lawyer

Douglas Greenberg — Tue, 20 Dec 2011 11:30:30 +0000

After starting this series, I realized that many readers might be fresh out of law school (or perhaps still in it). Not having had a full-time job, you may be short on experience. So how much experience do you really need to become a solo attorney? And in such a poor job market, what do […]

Written by Douglas Greenberg

Forget LLC or PC. Simpler is Better

Douglas Greenberg — Tue, 13 Dec 2011 11:30:38 +0000

Once you actually start a law practice you will have to decide how to operate. What type of tax classification will you choose? Will you be an LLC, a corporation, or a sole proprietorship? When choosing how to operate, people generally have two things in mind – taxes and liability. As a tax lawyer, I deal […]

Written by Douglas Greenberg

Building a Solo Law Practice, Part 2: Choose a Specialty

Douglas Greenberg — Thu, 08 Dec 2011 12:30:35 +0000

Once you have decided to become a solo, the first step is to determine what your practice is going to be about. How will you distinguish yourself? I highly recommend focusing on cultivating a single area of specialty. (Now, I’m using specialty not in the ‘I’m certified as a specialist’ but only in the context […]

Written by Douglas Greenberg

Building a Solo Law Practice, Part 1: Departing From the Herd

Douglas Greenberg — Tue, 29 Nov 2011 12:30:19 +0000

Please welcome Solo Practice University’s newest columnist, Douglas Greenberg, who will be writing about his experiences going solo. In this first post of a five-part series, he will be discussing how he built his practice. Having seen his columns already, I know you’ll enjoy and learn from what he has to share. It all begins […]

Written by Douglas Greenberg