We’re very fortunate to have finally gotten Debra Bruce to do a ‘must listen to’ guest lecture on Commoditization of Legal Services. Debra says she’s always felt like Paul Revere trying to make lawyers understand what is transforming the law profession but it’s been challenging. In this guest lecture she shares her thoughts on the subject and how you can survive commoditization. Listen and learn.
Debra offers a free half hour consultation for our annual students and is a regular contributor on the Solo Practice University® Blog.
The audio is about 50 minutes. Listen directly below.
Debra L. Bruce is president of Lawyer-Coach LLC , a law practice management coaching and training firm, and author of the Raising the Bar blog. She practiced law for 18 years before becoming the first Texas lawyer credentialed by the International Coach Federation (ICF). She has served as Vice-Chair of the Law Practice Management Committee of the State Bar of Texas and as leader of the Houston chapter of ICF. Debra is also a contributing author to How to Capture and Keep Clients, 2nd Edition: Marketing Strategies for Lawyers, recently published by the American Bar Association.
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All opinions, advice, and experiences of guest bloggers/columnists are those of the author and do not necessarily reflect the opinions, practices or experiences of Solo Practice University®.