I also agree with Misty, the legal profession needs to progress from a focus on getting rich to a focus on helping people. As I once heard Jay Foonberg say: when you focus on helping people, the money follows.

Thanks for visiting. I don’t disagree with you at all. Pricing is but one component of designing a practice from the ground up. And without fail the practices which will survive will be those which provide that which only trained lawyers can provide as articulated by Marc.

I think the challenge is more fundamental — and radical — than pricing. It will entail designing practices around services that intrinsically consitute the practice of law, where non-lawyer service providers cannot compete.

As Marc noted in his comment on one of my recent blog posts, “Hard to say what is ‘intrinsically legal work,’ but candidates usually involve at least one of the three A’s (activities – advice, analysis, advocacy) and one of the three D’s (deliverables – decisions, deals, documents) in the context of expertise and trust.”