You can experiment with determining your niche. It is ok to describe yourself differently in various networking venues at first, as you try to identify what will work best for you in attracting clients.

As you contemplate the niches Susan mentioned, are you getting some ideas about which networking groups to visit? Some FAQs you might answer in an article? Which publication or blog you might submit your article to? Can you think of a workshop or class you might offer and where you might publicize it?

Although a narrow niche can be the easiest to market, it is ok to calibrate by broadening and narrowing your focus until you find the right setting for yourself. For example, a slightly broader focus would be representing women in business startups. That’s still narrow enough to provide guidance on where your potential clients may gather. Then if you find too much competition within those gatherings, you might find it effective to brand yourself more narrowly there.

Good start and good luck!

If you decide you want to target young minority entrepreneurs or young african-american entrepreneurial women that is most definitely a niche. It helps you to focus your marketing efforts, what functions you would choose to network at, where you might present seminars, key word searches for your blog, advertising and more. What’s attractive is you can relate because you are going through exactly what they are going through. So, yes, it is a niche