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Mar 29, 2010 / Marketing
This story is for all solo practitioners who have heard over and over, again, the way to stand out is to 'differentiate' yourself, provide value and make 'clients' for life who then become evangelists and send you business for the rest of your professional career.
Mar 22, 2010 / Inspiration
I have been a small business owner since I was eight years old, selling ice cold sodas to the construction workers building new homes in our neighborhood. It’s in my blood, as my entire family consists of small business owners……
Mar 15, 2010 / Announcements
Then click here. You'll see what I mean
Mar 15, 2010 / Announcements, Scholarships
We know that one of the biggest challenges you face in opening your own solo practice is funding. Sometimes the gap between what you need and and what you can afford is wide and deep. The 'Proud to Be Solo' Scholarship Contest may be just the answer for you. Check it out.
Mar 11, 2010 / Guest Bloggers, Social Media
Beyond the usual internet concerns about inadvertently establishing an attorney-client relationship or giving advice on inadequate information, online networking can create ethical risks that might not be readily apparent. This post highlights some ethical risks on four social media sites frequented by lawyers: Facebook, LinkedIn, Twitter and YouTube.
Mar 9, 2010 / Audio, Bloomberg, Guest Lectures
Toby provides guest lectures about social media and networking for businesses at Solo Practice University®. Her first lecture was recorded March 9, 2010. Combining over 15-years of traditional strategic marketing and with the lessons learned from her adventures in over 8 years with social media, Toby’s company, Bloomberg Marketing/Diva Marketing, helps (the people in) organizations join [...]
Mar 8, 2010 / Announcements
I can't believe next week, March 20th, will be Solo Practice University's one year anniversary of educating lawyers and helping them to go solo. So, no in-depth post this week because I am spending all my time putting the final touches on SPU's HUGE one year anniversary program to be announced next week. This event [...]
Mar 8, 2010 / Announcements
First, look for our big announcement next week in celebration of Solo Practice University's one year anniversary! And February was a fabulous month here at SPU and here are the classes that were taught – enjoy! Brian Herrington gave us Lesson Four, Putting It All Together, in Class Action Law. Beyond the Paralegal was the [...]
Mar 1, 2010 / Marketing
In October, 2006 I wrote this column for the Connecticut Law Tribune discussing what was then virgin territory for lawyer marketing, a little known phenomenon called YouTube: Your Internet presence just got more exciting. Imagine, potential clients can click on your web site and be linked to your personal video introducing them to your services, [...]
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