http://solopracticeuniversity.com/2009/11/09/why-solos-need-to-create-a-brand-its-not-hard/?utm_source=rss&utm_medium=rss&utm_campaign=why-solos-need-to-create-a-brand-its-not-hard The 'Practice of Law' School Wed, 08 Feb 2012 03:57:10 +0000 hourly 1 http://wordpress.org/?v=3.0.5 http://solopracticeuniversity.com/2009/11/09/why-solos-need-to-create-a-brand-its-not-hard/comment-page-1/#comment-902 Roger Wed, 25 Nov 2009 05:04:16 +0000 http://buildasolopractice.solopracticeuniversity.com/?p=161#comment-902 Susan, so true about "being on" 24/7. I'm litterally on 24/7 offering legal services online whenever a client decides they want it! Good article. Susan, so true about “being on” 24/7. I’m litterally on 24/7 offering legal services online whenever a client decides they want it! Good article.

]]> http://solopracticeuniversity.com/2009/11/09/why-solos-need-to-create-a-brand-its-not-hard/comment-page-1/#comment-901 Anastasia Pryanikova Thu, 19 Nov 2009 18:10:08 +0000 http://buildasolopractice.solopracticeuniversity.com/?p=161#comment-901 I was browsing a Facebook fan page the other day, people were introducing themselves, and one woman wrote, "I am the Lawyer to Healers..." From her positioning, it was clear that she was working with small businesses in the healing community. A niche beyond traditional law practice divisions also helps branding. I was browsing a Facebook fan page the other day, people were introducing themselves, and one woman wrote, “I am the Lawyer to Healers…” From her positioning, it was clear that she was working with small businesses in the healing community. A niche beyond traditional law practice divisions also helps branding.

]]> http://solopracticeuniversity.com/2009/11/09/why-solos-need-to-create-a-brand-its-not-hard/comment-page-1/#comment-900 Julie A. Fleming Thu, 12 Nov 2009 21:14:12 +0000 http://buildasolopractice.solopracticeuniversity.com/?p=161#comment-900 Your brand is far more important now than it was twenty years ago. With how easy it is for potential clients to google search for lawyers, if you fit into the cookie cutter image, then you're easily forgettable--potential clients will glance at your site for a few seconds, move on, and completely forget they were ever there. By injecting personality into all of your web content, including your home page, you'll encourage potential clients to give you more of a chance, and they're more likely to remember your name while they continue searching. Your brand is far more important now than it was twenty years ago. With how easy it is for potential clients to google search for lawyers, if you fit into the cookie cutter image, then you’re easily forgettable–potential clients will glance at your site for a few seconds, move on, and completely forget they were ever there. By injecting personality into all of your web content, including your home page, you’ll encourage potential clients to give you more of a chance, and they’re more likely to remember your name while they continue searching.

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